Kelly Gardner

Kelly Gardner is the Vice President for List Services at A.B. Data, Ltd.  Experienced in both list management and list brokerage, she specializes in fundraising for non-profit organizations and political candidates and organizations.  She is an industry expert in digital, direct mail, and telemarketing fundraising, as well as database and demographic enhancement.

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Kelly has worked in the direct marketing industry for over 30 years.  She is the former president of the Wisconsin Direct Marketing Association and a current member of the ANA Non-Profit Federation and the Direct Marketing Association of Washington.

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Throughout her career, Kelly has collaborated with notable clients such as Obama for America, Birthright Israel Foundation, and Warnock for Senate, where she leveraged her expertise to optimize donor engagement and campaign performance. Kelly believes in the power of data-driven marketing to connect causes with passionate supporters and create impactful fundraising outcomes.

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Ms. Gardner has a bachelor’s degree from the University of Wisconsin-Madison, where she double-majored in History and Political Science.

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Outside of work, Kelly can be found travelling, playing mahjong, reading, or spending time with her family in Northern Wisconsin.